Too many people use the term branding as a vacuous catch-all that seems to mean everything and at the same time mean nothing. When you ask them to define branding or how to harness its immense power, you usually receive an incoherent answer.

Warschawski is different. Branding is an area of strong expertise for us. We are known for it. We write about it, lecture about it, and regularly get calls from the media to provide expert commentary on the topic.

We even have a trademarked system that we created based on our years of brand-building experience called BrandMaPR (pronounced brand-mapper). Our proprietary approach enables us to guide institutions to clarity of their brand DNA. Once the brand, its positioning, key brand messages and target audiences are clear -- we create the winning marketing communications strategies to grow the brand's strength and resonance.

Warschawski has created and implemented brand-centric campaigns for some of the world's leading brands and as a result has earned an outstanding reputation for building, protecting, and growing its clients' brands.

Branding services Warschawski offers include:
• Educating company leadership on what branding is, how it works, and why it is critical to the long-term success of any organization
• Helping organizations clarify, define and come to consensus on their:  brand DNA, brand-building strategy, brand positioning, key brand messages, and target audiences
• Leading and facilitating branding seminars and sessions
• Creating "Brand GuideBooks" for institutions
• Making the brand come to life internally and externally (BrandMaPR Strategic Plans) - creating marketing communications strategies and tactics and then implementing them internally and externally
• Counseling top management on how best to harness the power of their brand and how to use PR, marketing, advertising and creative design to reinforce and grow the brand with their target audiences

• Branding
• Marketing
• Public Relations
• Creative Design
• Advertising