MARBLE SLAB CREAMERY AND MAGGIEMOO'S ICE CREAM SELECT WARSCHAWSKI AS AGENCY OF RECORD
BALTIMORE, June 21, 2007 Warschawski, a full-service public relations, marketing and branding firm, announced today that it has been retained by Marble Slab Franchise Management, LLC and MaggieMoo’s Franchise Management LLC, industry leaders in the hand-mixed premium ice cream category, as their national agency of record. Warschawski is responsible for handling all public relations activities for both Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery on a national level, including strategic planning, marketing, community relations and media relations. Terms of the agreement were not disclosed.
Marble Slab Creamery, based in Houston, TX, is an international premium ice cream franchise system with over 500 locations worldwide including the United States, Puerto Rico, Canada and the United Arab Emirates. MaggieMoo’s, based in Columbia, MD, currently operates more than 190 treateries in the United States. MaggieMoo’s has been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products -- vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors. The company plans to increase its reach to 1,000 treateries worldwide by 2009.
Both ice cream franchise systems were recently purchased by NexCen Brands, Inc. (NASDAQ: NEXC), the premier 21st century brand acquisition and management company. Warschawski currently works with The Athlete’s Foot, one of the largest retail franchise brands in the world, which was acquired by NexCen Brands in October 2006. NexCen also owns Bill Blass Holding Co., Inc., the designer apparel company known for its Timeless Style Modern American designs for both men and women, and recently acquired Waverly, the heritage home furnishings company.
“We have been extremely impressed with the strategic counsel and branding expertise that we have received from Warschawski for The Athlete’s Foot brand, and we believe in leveraging partnerships that work across our brands to create efficiencies and bolster success,” commented Robert W. D’Loren, President and CEO of NexCen Brands, Inc. “Both Marble Slab and MaggieMoo’s are well-respected brands, and having world-class partners such as Warschawski on board enables us to achieve even greater brand strength in the quick service restaurant category and beyond.”
“Warschawski is thrilled to work with two industry leaders to help increase visibility and brand awareness among a variety of target audiences, including consumers and prospective franchisees,” commented Amy Christopher, Warschawski’s President. “Ice cream outlets and scoop shops is an estimated $13.5 billion retail industry, and Warschawski will work to build innovative marketing, branding and public relations campaigns that differentiate Marble Slab and MaggieMoo’s positions in the marketplace. Our proven track record in creating award-winning campaigns for some of the world’s leading brands positions us for success.”
ABOUT WARSCHAWSKI
Warschawski is dedicated to providing clients with the highest quality of public relations, marketing and branding service. The company has won more than 150 industry awards for its work over the last eight years alone. This past year, Warschawski was ranked the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For six consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the country. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.
About NexCen Brands, Inc.www.nexcenbrands.com
NexCen Brands, Inc. (Nasdaq: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that touch every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 45 countries around the world and consists of in excess of 1,150 of its own franchised stores. NexCen, through its information technology (IT) and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
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